The Baton Rouge Area Foundation has launched a visioning and strategic planning process to develop actionable recommendations for bringing new energy and investment to Downtown Baton Rouge. We hope you’ll join us in shaping the future of the community. This engagement website will feature project information, updates, and opportunities to engage online as we develop the plan. Check back often for the latest.

The Baton Rouge Area Foundation has launched a visioning and strategic planning process to develop actionable recommendations for bringing new energy and investment to Downtown Baton Rouge. We hope you’ll join us in shaping the future of the community. This engagement website will feature project information, updates, and opportunities to engage online as we develop the plan. Check back often for the latest.

The Baton Rouge Area Foundation has launched a visioning and strategic planning process to develop actionable recommendations for bringing new energy and investment to Downtown Baton Rouge. We hope you’ll join us in shaping the future of the community. This engagement website will feature project information, updates, and opportunities to engage online as we develop the plan. Check back often for the latest.

ABOUT

About the Plan

Background

The Baton Rouge Area Foundation has partnered with Sasaki to develop an updated downtown master plan and strategic development plan that recognizes the recent history of investment, incorporates current initiatives, and provides a clear, comprehensive strategy for continued advancement. Plan Baton Rouge II, the most recent downtown plan, was completed in 2009. A lot has changed in the 16 years since that plan and the Plan Baton Rouge III process will work to steer growth and development in the downtown area in consideration of today’s economy, market forces, community perspectives and priorities, and opportunities.

Study Area

Site Photos

Key Scope Items

Community and stakeholder engagement

Community and stakeholder engagement

Community and stakeholder engagement

Downtown needs assessment

Downtown needs assessment

Downtown needs assessment

Growth and investment scenarios

Growth and investment scenarios

Growth and investment scenarios

Preferred plan

Preferred plan

Preferred plan

Strategic sites

Strategic sites

Strategic sites

Implementation guidance and action plan

Implementation guidance and action plan

Implementation guidance and action plan

PROCESS

Schedule and Engagement

Task 1: Project Start-up

February-March 2025

Current Phase

Task 2: Discovery, Analysis + Visioning

March 2025 - April 2025

Task 3: Downtown Plan Development

May 2025 - June 2025

Task 4: Implementation Guidance

July 2025- August 2025

Task 5: Master Plan Development

August 2025 - December 2025

Task 6: Early Action Roadmap

October 2025 - December 2025

Task 1: Project Start-up

February-March 2025

Current Phase

Task 2: Discovery, Analysis + Visioning

March 2025 - April 2025

Task 3: Downtown Plan Development

May 2025 - June 2025

Task 4: Implementation Guidance

July 2025- August 2025

Task 5: Master Plan Development

August 2025 - December 2025

Task 6: Early Action Roadmap

October 2025 - December 2025

Phase 1: Discovery & Alignment

February-March 2025

Current Phase

Task 2: Discovery, Analysis + Visioning

March 2025 - April 2025

Task 3: Downtown Plan Development

May 2025 - June 2025

Task 4: Implementation Guidance

July 2025- August 2025

Task 5: Master Plan Development

August 2025 - December 2025

Task 6: Early Action Roadmap

October 2025 - December 2025

Phase 1: Discovery & Alignment

February-March 2025

Current Phase

Task 2: Discovery, Analysis + Visioning

March 2025 - April 2025

Task 3: Downtown Plan Development

May 2025 - June 2025

Task 4: Implementation Guidance

July 2025- August 2025

Task 5: Master Plan Development

August 2025 - December 2025

Task 6: Early Action Roadmap

October 2025 - December 2025

EVENTS

Upcoming Events

The Baton Rouge III planning process will have multiple opportunities for the public to be involved and provide their input. There will be numerous public meetings and events scattered around the city. Continue to check the website so you can be sure to know of opportunities on the horizon!

Community Kick-Off

April 30, 2025

Community Kick-Off

April 30, 2025

April 30, 2025

Community Kick-Off

Join us for the community kick-off for the Plan Baton Rouge III planning process. Wednesday, April 30, 2025 5pm - 7:30pm Louisiana Art & Science Museum 100 S River Rd, Baton Rouge, LA 70802

April 30, 2025

Community Kick-Off

Join us for the community kick-off for the Plan Baton Rouge III planning process. Wednesday, April 30, 2025 5pm - 7:30pm Louisiana Art & Science Museum 100 S River Rd, Baton Rouge, LA 70802

CONTACT

Get Involved

We are eager to hear from you about your vision for Baton Rouge. Please use the form below to share any questions, comments, or concerns.

We respect your privacy & do not share your information with anyone.

We respect your privacy & do not share your information with anyone.

We respect your privacy & do not share your information with anyone.

TEAM

Meet the Team

Project Partners

Plan Baton Rouge III is supported by many generous sponsors, including these local organizations.

Baton Rouge Area Chamber

City of Baton Rouge-East Baton Rouge Parish

Downtown Development District

Visit Baton

Rouge

Visit Baton Rouge

other generous donors